The most important step in data analysis is posing the questions you want answered. Data collection works best when it is designed to match your goals. Much of your data is likely to be fixed or obvious, but what sort of additional information would enhance understanding?
There are many examples of how to increase the value of collected data.
Generally speaking, the attention invested in saving and formatting data when collected will provide a tenfold return when performing analysis.
Let us help you improve your data collection process. It's the best investment you will make in your data and your business.